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Like everything about life these days, the small business landscape is constantly in flux and you have to keep your finger on the pulse in order to pivot quickly in the direction that things are moving. For example, do you think your social media strategy designed three years ago can still cut it today? Certainly […]
If you start a business, customers will not come beating a path to your door on their own unless you undertake deliberate measures to attract your target market. Don’t believe the hype that when you build a great mousetrap the world will automatically come marching to your door! The challenge for many small businesses is […]
According to the latest statistics, the vast majority of small businesses offer services. This includes accounting firms, dental clinics, law firms, engineering firms, and so many others. In essence, these businesses sell time, rather than a tangible product. The problem is, time is a limited source and there is only so much you can do […]
You may have heard the maxim that “it isn’t about what you know but who you know that matters.” This statement emphasizes how important relationships are because they enable you to connect with people in ways that enrich your life and benefit your business. As a business owner, it is incumbent upon you to cultivate […]
Do you find it hard to complete the tasks you include on your to-do list? Are you always doing things at the last minute? Do distractions ruin your carefully planned work day? Are you falling behind on deadlines? If your response is in the affirmative for any of those questions, you could benefit from the […]
People are earning a lot more in recent years and have access to better healthcare, food choices, and other comforts of life than ever before, but their degree of happiness and fulfillment is plummeting. Part of the reason for this sad state of affairs is that there is no work-life balance in people’s lives. This […]