Today, we are on Day 89 of our 100 Day Personal Performance and Business Growth Challenge, and our topic is about simplifying the process.
Recently, I was working with a few friends and then working with some clients, and I noticed that in the areas that were going really well in their life or health or business, they were just going and going and going, and everything was amazing.
And then in the area that they started to struggle with, they were not necessarily getting the results that they wanted. They started to do this weird thing, and part of that weird thing was, trying to over complicate things.
For example, I don’t know how many of you have ever struggled with sales if you are a business owner (meaning you were trying to enroll more clients, trying to get more business in, and for some reason, you just couldn’t do it). You weren’t on track, you weren’t hitting your numbers and your goals.
If you have been in this position, and you would like to get more clients, what I tend to see is some people decide to rebuild their whole website, change the font, get branding packaging (like figuring out what key colors to use), put up some videos about the company, create a magazine about the company, create some new products, etc.
I don’t know if you have ever done this, but these people go down the abyss of making things so complicated for themselves and they think, “If I could just come up with my new product, do my new font, come up with my new color, build my new website, the people are going to come and seek me out for business.”
The only thing that those people didn’t do is the simplest and most effective thing, which is go tell people what they do. Pick up the phone and call people, and be like, “hey, here’s what I do. Do you need this help? Do you know anyone who needs this help, and could you connect me with someone that does need this help because I would love to share with them. And I guarantee if you connect them to me or bring them to me, I will absolutely deliver for them.” That’s the only thing they didn’t do!
And one of my mentors taught me, that if you think about this, if you really wanted something, and you had total and absolute certainty that a company was offering it, and you went to their website. Did you ever get there, get to the sales page, you’re about to click “checkout” and you remarked, “Oh, but that font color, no no. I just can’t do it. You know I really wanted to buy this Mercedes but the font on the page, I just can’t buy it!”
Watch The Full Video Here
Have you ever gone to Amazon, and you say you want to buy this new book, but the colors! “No, I can’t buy this book!” Those aren’t the reasons why people don’t buy. The reason people don’t buy is that they don’t know what you do, they don’t know how it could benefit them, and they don’t know what it is that your product or service could really do to give them what they want.
Why not simply go out and ask them what they need help with? Most of us miss this really simple thing because we get so worked up in our heads imagining what will cause people to buy what we have, but in reality, it isn’t.
It is really simple. If we transfer this to wanting to lose a few pounds, wanting to free yourself of excess weight in your body, and I see the same thing. People say, I want to buy some new fitness gear, I am going to sign up for a gym membership, I am going to hire a personal trainer, I am going to Whole Foods and I am going to totally load up on healthy food, I am going to buy a fitness tracker, and I am going to join a group, etc. The only thing they didn’t do is eat healthy and workout!
So, it is really simple. I don’t know where you are in your life or your business, or even relationship. Have you ever seen this in intimate relationships, where people are talking about the fact that they would like to have a deep, intimate, purpose-filled, beautiful, passionate, loving, caring and lasting relationship? They talk about how they want to take this person places and have this incredible relationship and do all these amazing and incredible things with them! But they don’t really do the little simple things like say thank you to each other, or tell each other how much they love one another, or tell the other person why they really feel that person is important, or what they are proud of, or what they appreciate in them, they don’t even sit and listen to each other, or do any of the other simplest little things.
There’s research done, and it is on one of the courses I have taken recently and I am about to take Level 2, where 30-years’ research on 3,000 couples shows there are seven things that couples do that make a lasting relationship, and if you screw up those seven things, you literally become a disaster in relationships. It is scientifically proven to be true!
Same thing with happiness. There’s a book written recently that shows there’s six or seven things that you do every day, that if you do them every day, then within 30 days, it is scientifically proven to overall boost your happiness and satisfaction with life. And this stuff is no longer an epiphany someone had or an idea that somebody had. It is scientifically proven to deliver the results that people say they want.
The “wow” part is that we tend to over complicate things. And so today’s message is simple. Comb through your life and figure out where you might be over complicating things, and make a decision to get back to the basics. Make a decision to get back to what works. Make a decision to go back to the simple, little things.
I will give you a few examples. If it comes to money, if you are struggling with money, keep it real simple. Spend less than you make, save some, eventually invest it and get your money to make money for you. Real simple, that’s the basics there.
When it comes to earning money, figure out a pain or a need of people around you and find a way to provide value that helps either to fix or make better what it is that the people want, need or desire. The more value you add, the more valuable you become and therefore the more you can earn. These are just simple basics that work, but we over complicate them.
In relationships, look up Gottman House online and you will find the seven things that you need to do to become a master of relationships. If it comes to health and fitness, eat healthy foods and workout every day. None of this is groundbreaking, but it is the stuff that we tend to step away from that really makes all the difference. So, my challenge to you today is, comb through your life, look for the simplest things that you might have over complicated, and get back to the basics. If you are lonely, pick up the phone and call someone. If you are fearful, go take a three-minute ice-cold shower and knock the fear out of yourself and get back to a good place. If there is a truth you have to speak, write it down and share it with the people who need to hear it. If there’s someone you miss or haven’t talked to in a while, give them a call! Whatever it is, really, truly get back to the basics, do what works, kick some butt, and I will see you guys tomorrow!
To Your Success,