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Jairek Robbins

Helping you conquer life's biggest challenges

Jairek’s coaching and training have reached 133+ countries, millions of people, and thousands of businesses.

Howdy! I'M JAIREK.

Got a sneaky suspicion someone epic dropped my name in a chat, or perhaps you chanced upon one of my powerful talks, articles, or books out in the wild of the web. No matter the route you took, I'm stoked you're here. Dive deep into this space – it's loaded with mind-blowing tools and insights guaranteed to rev up your life (seriously, buckle up!).

Let's spill some truths: I live and breathe to OPTIMIZE HUMAN PERFORMANCE. Penned an international best-seller? Check. FastCompany hailed me as a dynamo destined to shake your ordinary world. Forbes vouched that I've got the blueprint to success. And when the legendary Deepak Chopra nudges you my way for some life-altering wisdom, you know you're onto something golden. The legendary Brian Tracy? He gives a standing ovation to my knack for carving purpose and firing up souls to create ripples of change.

Hankering to elevate your game, in both life and business? Look no further. I'm your catalyst. Let's ignite this journey!

Unlock Weekly Wisdom!
Boost Your Life & Business Now.

Transformative Micro-Trainings for a Thriving Life & Business, Delivered Weekly.

Here's How We Supercharge Your Journey…

Activate Peak Performance at Performance Coach University, Amplify Business Gains with the Business Accelerator, and Embrace the Core Four Challenge to Elevate Your Health, Wealth, Relationships, and Career to New Heights! 

One Destination for Unparalleled Growth!


Dive deep into a transformative learning journey tailored for those eager to master the intricacies of human optimization. Enveloped in a nurturing community, our curated content ensures every participant emerges with tools and techniques honed for real-world success.

  • Develop unparalleled coaching acumen with our robust curriculum.
  • Forge authentic connections in a network of growth-minded individuals.
  • Acquire actionable insights to catalyze personal and client transformations.

Navigating the evolving landscape of peak performance has never been this intuitive. With Performance Coach University, you're not just learning - you're evolving into a beacon of positive change. We are both ICF and BCC accredited (the gold standard).


Plunge into an immersive business experience crafted for visionaries ready to leap into heightened realms of enterprise success. Harnessing proven strategies and breakthrough insights, our program positions you at the forefront of modern entrepreneurship.

  • Unlock growth strategies with our cutting-edge modules.
  • Immerse in mentor-led sessions for tailored business advice.
  • Foster a dynamic network for collaboration and partnership.

The modern business world is rife with challenges, but with the Business Accelerator, you're equipped to not just navigate but also dominate. Embark on a journey where scaling becomes second nature.


Propel yourself towards unparalleled success with the "Core Four Challenge," an innovative path focused on elevating your Health, Wealth, Relationships, and Career. Through our comprehensive coaching program, we blend actionable insights with accountability to foster unparalleled personal growth.

  • Health & Wellness Transformation: Experience a paradigm shift in physical and mental well-being, embracing routines that energize, nourish, and balance.
  • Wealth & Financial Empowerment: Unlock financial freedom with strategies that demystify wealth-building, from savings to investment acumen.
  • Relationships & Communication Mastery: Deepen connections and enhance communication, cultivating meaningful relationships in both personal and professional spheres.
  • Career & Professional Development: Propel your career forward with targeted skills enhancement, productivity hacks, and leadership excellence.

Join the Core Four Challenge to not just dream about a balanced and fulfilled life but to live it. Our program is more than a pathway to improvement; it's a commitment to turning your aspirations into tangible realities, ensuring every aspect of your life flourishes. Embrace the journey with us, and witness the transformation unfold.

Unlock Weekly Wisdom!
Boost Your Life & Business Now.

Transformative Micro-Trainings for a Thriving Life & Business, Delivered Weekly.

What are people saying about us...

Brandon Webb

NYT Best Selling Author &
Business Owner

All champions have great coaches.
Jairek is a gifted coach who has helped me think through and solve multiple obstacles in my business as it was scaling into eight-figure revenue. I’m grateful for the results and his friendship.

Michelle Sorro

Business Owner

Meet my business coach Jairek Robbins. I've been in his biz owner mastermind since April. He showed me how to save $52,500 off my expenses, focus on the "one outcome" that helped me double my revenue during this pandemic, and he is an all around kind and brilliant guy.

Chris Ehrenfeld

President of Bold Real Estate

Jairek is the epitome of a world-class coach. He strives on daily basis to learn as much as possible so he can better train and teach his clients. His knowledge and positive attitude help me achieve more and be more fulfilled.

Keith Ferrazzi

CEO Ferrazzi Greenlight

Robbins passion for helping others discover and live their dreams infuses every page of Live It! With each step clearly, and entertainingly explained, it’s a perfect guide for breaking ineffective habits and transforming a daily routine into your ideal vision for life.

Stuart Allison

Chief Master Sergeant, US Air Force

Jairek’s insights, tools, and strategies are powerful. Without question, if they worked for me, they will work for you.

Brian Tracy

Author, The Power of Self-Confidence

Jairek… shows you how to develop meaning and purpose in life, and then to make a difference in the lives of others.

Jock Voelzke

Business Owner Surestrike International

Jairek has a unique and gifted talent of seeing into your personality and mindset, which allows him to strategize and coach you in a way that helps you achieve more while being authentic to who you are at the core.

I would strongly encourage connecting with Jairek as your coach if you are genuinely committed to taking your life to the next level. 

Natalie Lemas Hernandez

CEO, Commercial Northwest

I worked with Jairek over a period of two years as a 1 on 1 coaching client and as a member of his board of directors. Over that period of time, our profit increased by 35%!

I learned very powerful frameworks for hiring, leading, holding my team accountable which reduced the overwhelm I felt in the business. 

At the same time, Jairek also provided frameworks and coaching that spoke to my role as a wife and mom which impacted my family in a positive way.

I became a more present, more loving and more prosperous version of myself. I am so grateful for Jairek's role in my journey! 

Jeremy Katz

Co-Head of Real Estate at HQ Capital

Jairek organized, led, and moderated a training session for our entire management team in December 2018. Despite being engaged on short notice, Jairek generated a highly engaging, enlightening, and bespoke program that was incredibly illuminating. He quickly recognized the unique personality of the individuals and the group and adapted the material appropriately.

Overall, Jairek's training presentation and exercises were incredibly well-received and left a lasting impression on our team.

Bill Bulaga

PCU Graduate

Ahhhhhh, this is AMAZING! I want to thank ALL of you for the unbelievable knowledge you have given me. While embarking on this journey with you, not only have I gained the ability to help others, but I have personally grown leaps and bounds along the way. You cannot put a price tag on what this has done for me.

I look forward to continuing to learn from PCU and staying connected with all of you.

Amanda, I can't thank you and Jairek enough. You are great souls, and I couldn't be more grateful for you.

Thank you again, team!

Deepak Chopra

Author, The Future of God 

Jairek … gives practical steps to creating the meaning and fulfillment in life—the meaning that lies deep within every desire and motivation. He explains how giving back, helping others, or contributing to who and what we are, is what matters in life. But you can’t skip to this ideal without first mastering the art of finding meaning in the moments that make up each day of your life.

Nick Salazar

Founder and CEO of Santa Fe Trail Outfitters

Since working with Jairek, we have experienced exponential growth. Our revenue skyrocketed, and we were able to grow our business to a 7-figure company in our first year.

We have built a solid foundation for our business using strategies learned in the Business Accelerator. Working with Jairek has been a true blessing.

Chris - Online Course Member

Didn't have a last name... we googled "chris" this image popped up. 

After sitting on this course for a year or two and going through Jairek's content across his blog and Youtube channel, I have to say Mr. Robbins is a force to be reckoned with—a force for good. If you want even more value, check out his blog posts on his website, or his youtube channel, he drops gems, and he meditates! Jairek is truly a hidden gem in the personal development world… - Chris 

Jim Cachules

Founder and CEO of Evergreen Media

Within the first 12 months of working with Jairek my income increased 300%. That was 6 years ago and I’ve never looked back.

His insights have proven to be a huge strategic benefit for me personally and for my business. Most importantly, Jairek is not just a great business mind but he is also an amazing human being.

David Safai

Founder Paramount Construction and Accelerate

Jairek Robbins has significantly influenced my life, helping me achieve personal and professional growth and empowering me to focus on impact and purpose.

Through his mentoring, I have gained valuable insights into how to improve my mindset, performance, and business skills and how to align my actions with my values and purpose

Dean Blank

Co-Founder, Clean Creations  LLC & Wildflower Kitchen LLC

I have worked with Jairek for over 5 years now. Working with Jairek has transformed me as a business owner, BUT more importantly as a father, husband, friend and leader more than I could have ever imagined! 

That awareness that I have gained from working with him is PRICELESS!

The Business Accelerator course is a must have resource for every business owner. Jairek has created the playbook for owning a successful business of any size. 

There is no denying that Jairek truly cares about everyone he works with on a much deeper level than just a client! 

I will without a doubt continue to utilize every course that Jairek creates. 

Wade Schlosser

CEO Foward Leap Markering

Jairek came to speak to our company about Ownership, Communication, and Productivity. Our team learned profound concepts that will forever positively shape their lives. He brings an engaging, crystal-clear message through storytelling that is highly digestible for all walks of life.

If you're looking to achieve something more significant in any facet of life, question what's preventing you from getting there and want to come up with actionable items to close the gap. Look no further than Jairek Robbins.

Paul B. 

Lawyer - Manheim, Germany

Hey Jairek, I'm just sending you a quick message: The session yesterday was absolutely great as shown today!

To put this in EURO - I estimate the worth of this process over  €50,000.


Marcus Truman

Certified Professional Leadership and Human Performance Coach
US Air Force Combat Rescue Officer (Ret)

I am writing to express my deep gratitude for the exceptional journey I experienced with Performance Coach University (PCU). As a husband, father of four, and retired US Air Force Combat Rescue Officer with 23 years of service, my transition to coaching was initially daunting. However, PCU's comprehensive Performance Coach training and certification program made this shift not only seamless but profoundly enlightening.

What sets PCU apart is its personalized approach that parallels my background as a Special Warfare Officer. This recognition of each participant's unique strengths and aspirations fosters both individual growth and a sense of unity among trainees.

PCU's commitment to professionalism is unparalleled. The program's blend of theory and practice equipped me with the skills of a seasoned Leadership and Human Performance Coach. The guidance of industry experts who've walked similar paths added a dimension of practical wisdom that's crucial for impactful coaching.

In an ever-evolving field, PCU stands out as a beacon of authenticity. Its dedication to positive transformation is evident in the quality of coaches it produces. I'm proud to be part of this journey, carrying forward the values instilled by PCU.

In conclusion, I extend my deepest gratitude to PCU for an enriching experience. This program not only empowered me as a Certified Professional Leadership and Human Performance Coach but also reignited my passion for guiding individuals toward their potential. I highly recommend PCU to anyone seeking a professionally exceptional program led by true industry leaders.

Emanuel F. Gutierrez

Tele-Radial Communications Faculty
University of Puerto Rico-Arecibo

I’m probably one of those Life Coaching and Self-Help bookworms. I guess it is the side effect of being a college professor. But when it comes to PCU, I can say that it is a practical, cut-to-chase hardware store of serious life-changing coaching tools that will prepare you for just about any performance coaching situation.

He covers everything from the mindset of a coach, tools (frameworks), questions, rituals, language, contracts, fees, psychology, personality profiles, and more to help you do the most fantastic job possible in the least amount of time. Jairek Robbins proves to be a genuine human being that wants you to learn and be the very best performance coach you can be.

He makes sure that you get years of coaching wisdom in every lesson. I’m grateful for this opportunity to have everything together in one place. You can learn some of these things independently, from personal experience, but it will take you years to get what he manages to give you in a few months. 


CEO of Step Up International, Dubai

Thank you, Jairek & Amanda, for creating a remarkable program that changed my business. Joining your business accelerator program has been one of the best business decisions I’ve made as a CEO. It’s given me the necessary education, a roadmap, and step-by-step action items to take my business from negative to positive.

The result has been tremendous, and this year, in the first eight months of 2021, we have increased our revenue by 79% despite all the challenges due to the pandemic; we also reduced our costs and increased our profit. I am committed to staying with you for the years to come and continue my learning.

Thank you for being an outstanding coach and sharing your knowledge and wisdom. I am excited about the upcoming results by staying on track and continuing to serve our team of incredible employees and the amazing clients that we love. 

Unlock Weekly Wisdom!
Boost Your Life & Business Now.

Transformative Micro-Trainings for a Thriving Life & Business, Delivered Weekly.