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6 June 2017

Learning to Influence through Storytelling

Jairek Robbins


Today we sit down with one of our featured Performance Coach University expert’s Mr. Roberto Monaco of http://influenceology.com/


Let me give you some background. When I first starting my coaching and speaking career, I worked and practiced on my presentation over and over again. It was pretty good, or so I thought. Then one day, Roberto, a long-time friend of mine, sat me down. He said; You’re so close. You’re very very close. You know what’s missing? What will take you from just another aspiring speaker and coach to a true influencer, someone who makes a real difference in someone’s life? The audience needs more of YOUR stories.


After Roberto and I worked together, raving reviews came rolling in. “I loved your stories!”, “What a beautiful story”, “The man sweeping leaves, I’ll never forget.”, “You’ve made a huge difference in my life, Thank You.”


You see, it’s so easy these days to just “fact drop” and think people will be moved by the latest and greatest research, and they will. However, if you’re trying to lead a team or make a positive impact in someone’s life. The key is to do it through stories that move someone’s heart and soul.


When I share the story of my time in Africa, being told I only had 6 days left to live, it makes people think, it gives them perspective, and it makes them stop waiting for the “right time” to go after their dreams.


It’s an honor and a privilege to have such talent join our PCU program in training the best coaches in the world, thank you, Roberto. For those of you in Performance Coach University Program, make sure to check out the special module from Roberto including in the featured downloads as well as the interview inside your student portal.




Download this episode (right click and save)

For everyone else, I hope you enjoy this interview.

To your success,



Here are some major highlights/notes on Storytelling that we pulled for you from today’s interview:

Don’t steal a story. You will instantly lose credibility.

People can argue facts, but not experiences.

3 Types of Stories to be Effective:

Personal story – unique, who I am , build credibility, reduces resistance
Client story – to build up proof of what I do
Swiss army knife – use one story after another

Pieces of personal story:

Life as usual – create rapport
Enemy that shows up (situation/belief/thought/barrier)
Conflict – me vs the barrier – purposefully evoke emotion
Battle and the audience will realize something
Aha moment – lesson/awakening/epiphany – storyteller should purposefully place thoughts along story to sway audience
Transformation – humbly brag without bragging
Ends story – “and that’s why today I am on this mission for this purpose in the world”

The Client story 

Here is what was going wrong in their life
we worked together and here were their struggles

IT WAS HARD, there were days when client wanted to give up

Important to show the battle in between before and after IT IS THE STORY

But eventually after working with me here is where the client is now
TELL audience it won’t be easy



What are we trying to help client with: ex courage
So think about an example of courage
Frame a point


Framing makes a difference, but don’t get caught framing wrong part of story
Use frames to illustrate/set the point
Create urgency/follow-thru


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