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@jairekrobbins
22 February 2019

Ep 63 – Whitney Vosburgh – The World Needs More Of … Shared positive purpose

Jairek Robbins

Guest: Whitney Vosburgh

Age: 62 years

Location: Berkeley, CA

Bio: Whitney Vosburgh is a co-founder of WORK THE FUTURE! Today, a social venture that offers vision, leadership, and solutions for maximizing personal, organizational and societal potential, and co-author of two recent WORK THE FUTURE! TODAY books on purpose, passion, and prosperity. He is the co-founder of Brand New Purpose, a brand transformation consultancy that creates purpose-built, value-driven opportunities. Whitney is also a consulting Chief Marketing Officer and change agent for Fortune 20 companies and Silicon Valley startups, guiding over $20 billion worth of M&A, IPOs, sales, pivots, and launches. His work is featured in numerous media outlets including ABC, BBC, Newsweek, Time, US News & World Report, Venture, and The Wall Street Journal. He graduated with an M.A. in Religious Leadership for Social Change from the Graduate Theological Union, and with a B.F.A. from Parsons School of Design in New York City. Whitney’s expertise on the Future of Work has been featured in four books, including a bestseller by Dan Pink. When he is not focusing on sustainable business consulting and writing, he can be found making art, and his work has been featured in exhibitions throughout the world. His Tweets can be found at: @brandguru.

The World Needs More: 

What the world needs more of is shared positive and aligned purpose and value so that we can all become even better together. The world needs a new Operating System as capitalism as it is currently practiced has taken us as far as it can and now threatens our very existence as well as all other living beings and the life system that supports us all. The world would benefit from a new GPS—Global Purpose System—that can take us from the Old Story of Profit First to the New Story of Purpose First, and from the old triple bottom line of profit, people, planet to the new of planet, people, profit and then onto prosperity. Why? Because: no planet, no people, and no people, no profit. Besides, good planets are hard to find!

WOW factor: My WOW—World of Wonder—is that I combine head, heart, and hands with a global perspective. The head represents purpose and business. The heart represents passion, spirituality, and art. The hands represent practice and creation. Having lived all around the world, worked on Wall Street and in the C Suite of Fortune 20 companies, studied at divinity and art schools, and followed the beat of my own drum, I bring a unique POV and gifts to life.

Favorite Color: Turquoise.

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