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In 1989, Phil Jackson walked into the Chicago Bulls locker room carrying a stack of meditation cushions and asked some of the most competitive athletes on the planet to close their eyes and breathe.
Michael Jordan looked at him like he’d lost his mind.
The Bulls had talent. They had the best player in the world. What they didn’t have was a championship. And every coach before Jackson had tried the same formula: push harder, practice longer, play with more aggression.
Jackson did something nobody in professional sports expected. He turned off the lights during film sessions. He burned sage before games. He assigned each player a book tailored to their personality and led the team through group meditation sessions. He made the team sit in silence together while other teams ran extra drills down the hall.
His players thought it was bizarre. The sports media called him a hippie. The front office wondered if they’d made a terrible hiring decision.
Then the Bulls won six championships in eight years.
Jackson went on to win five more with the Lakers. Eleven total. The most of any head coach in NBA history.
He didn’t build two dynasties by pushing his players harder than everyone else. He built them by managing their energy better than anyone in the sport had ever tried.
That’s why energy management for leaders matters so much. I think about that locker room often. The leaders I work with are facing the same question Jackson answered over thirty years ago. Most of them are still trying to solve it the traditional way.
Here’s a pattern I see again and again in my coaching work.
A leader builds something impressive. Revenue grows. The team expands. Opportunities multiply. From the outside, everything looks great.
But something shifts inside.
Decisions that used to feel clear start feeling heavy. Patience for the team begins to shrink. Sleep disappears. The creative spark that built the business in the first place starts to flicker. And the default response is always the same: push harder, sleep less, power through.
I sat across from a founder last year running a company north of $20 million. I asked him a simple question: “When was the last time you made a major decision from a place of genuine calm clarity?”
He went quiet for a long time. Then he said, “I honestly can’t remember.”
He was making every significant call in his business from a state of low-grade fight-or-flight. And he had no idea. He thought that buzzing tension in his chest was just what leadership felt like.
I hear some version of that story almost every week. And it always points to the same thing: energy is a strategic asset, and most leaders are bankrupting theirs without realizing it.
In 1908, psychologists Robert Yerkes and John Dodson identified a relationship between arousal and performance that has shaped our understanding of stress ever since.
Performance increases with activation, but only to a point. After that point, it drops. The relationship appears to be an inverted U: too little activation, and you’re sluggish; too much, and your system begins to break down.
The leaders I work with are rarely on the left side of that curve. They’re deep into the right side, running so hot that their cognitive and emotional performance is actively degrading, and mistaking that intensity for productivity.
The threat-rigidity framework proposed by Staw, Sandelands, and Dutton in 1981 has been widely cited and applied across individual, group, and organizational levels for over four decades. Their core insight: when people operate under sustained threat, their information processing narrows, their sense of control constricts, and they revert to habitual responses. They become less creative and less adaptive at the exact moment their situation demands flexibility.
In practical terms, chronic stress doesn’t sharpen you. It makes you rigid. Reactive. More likely to repeat old patterns when the moment calls for something entirely new.
So when a leader tells me, “I work best under pressure,” I usually ask: Compared to what?
Most of them have never experienced what it’s like to lead from a fully regulated nervous system. They’ve only ever known the stressed version of themselves. They assume it’s their best because it’s all they’ve ever had.
LeBron James invests heavily in his body. His business partner, Maverick Carter, once claimed the figure was $1.5 million per year, and while LeBron has challenged the exact number, he has never denied the underlying rationale. The spending isn’t on training. It’s on recovery.
Cryotherapy. Hyperbaric oxygen chambers. Personal chefs designing anti-inflammatory meal plans. A sleep protocol that targets eight to ten hours every night. He treats recovery with the same intensity most athletes reserve for practice.
During the 2023-24 NBA season, at age 39, he averaged 25.7 points per game. He holds the record as the all-time leading scorer in NBA history, a title most players his age would have watched someone else claim from their couch. LeBron is still performing at the highest level in his sport because he understood something early that most leaders still haven’t figured out: peak output depends on peak recovery.
He didn’t outwork the 25-year-olds. He out-recovered them.
Bill Gates took a different approach to the same principle. Twice a year, beginning in the early 1990s, he would disappear to a secluded cabin for what he called “Think Weeks.” No meetings. No phone calls. No visitors. Just Gates, a stack of technical papers, and quiet.
The thinking he did during a 1995 Think Week led to a now-famous internal memo called “The Internet Tidal Wave,” dated May 26, 1995, which completely redirected Microsoft’s strategy toward the internet. It became one of the most consequential strategic decisions in the company’s history. And the clarity behind it grew out of deliberate stillness, not a pressure-filled boardroom.
Gates didn’t need more information. He needed the mental space to see what the information was actually telling him.
Then there’s Arianna Huffington. In 2007, she was building The Huffington Post, working extreme hours, sleeping four or five hours a night, and wearing exhaustion like a medal. On April 6th, she collapsed at her home office desk from sleep deprivation and exhaustion. She hit her head on the corner of her desk on the way down, broke her cheekbone, and needed stitches above her eye.
She woke up on the floor in a pool of blood and had a thought that changed everything: “Is this really what success looks like?”
She spent the next several years studying sleep science, stress physiology, and the real mechanics of sustainable performance. In 2016, she founded Thrive Global, a company built entirely on the premise that energy management is the foundation of high performance, not an afterthought to it.
Huffington didn’t discover her most important idea through working harder. She found it on the floor of her home office after her body made the decision her mind refused to make.
Phil Jackson brought meditation cushions into a locker room. LeBron James invested millions in recovery instead of training. Gates disappeared into a cabin twice a year. Huffington rebuilt her entire life and career after her body forced the issue.
Four completely different people. Four different industries. The same insight.
Energy is the strategy.
After years of working with leaders on this, I’ve come to see energy operating across three connected systems. When all three are functioning, leadership feels expansive. When any one breaks down, everything contracts.
Your ability to hold complexity, make clear decisions, think long-term, and resist cognitive overload.
Research on task switching by Rubinstein, Meyer, and Evans (2001) demonstrated significant cognitive costs every time you shift between tasks. Researcher David Meyer has estimated that these switching costs can consume up to 40% of a person’s productive time. Every time you shift your attention, you pay a tax. Most leaders pay it dozens of times per day without realizing the cumulative cost.
Mental energy is what allows you to think strategically instead of reactively. When it’s full, you design the day. When it’s depleted, you react to the day.
When mental energy runs low: everything feels urgent. Priorities blur. Strategy disappears into firefighting. You find yourself making decisions just to clear the pile, not because the timing is right.
Your ability to stay grounded under pressure, lead without transferring your stress to the people around you, respond instead of react, and maintain stability across relationships.
This one is quiet but powerful. Teams don’t mirror your strategy. They mirror your nervous system. When a leader walks into a room carrying unprocessed tension, the team absorbs it even if nothing is said. The emotional tone you set cascades through every interaction, every meeting, every decision your people make that day.
When emotional energy is depleted: small problems feel enormous. Feedback starts to feel personal. Patience disappears. You swing between over-controlling and withdrawing entirely.
Your sleep, recovery, movement, breath, and daily rhythm.
A landmark study by Dawson and Reid, published in Nature in 1997, found that after just 17 to 19 hours without sleep, cognitive performance degrades to the equivalent of a 0.05% blood alcohol concentration. That’s the legal limit for drunk driving in most of Europe. After longer periods of wakefulness, impairment reaches 0.10%, which exceeds the legal limit in the United States. Follow-up research by Williamson and Feyer (2000) confirmed these findings.
Yet a Harvard Business School study tracking how CEOs spend their time found they average only 6.9 hours of sleep per night. Many of them are making their most consequential decisions in a state of measurable impairment, and sleep deprivation also impairs your ability to recognize how impaired you are.
Leaders who neglect this don’t become tougher. They become more fragile. And fragility in a leader ripples through the entire organization.
Here’s the shift that changed how I coach, and how I approach my own leadership.
Energy is a performance strategy. The leaders who treat it like a wellness checkbox are leaving their most important competitive advantage untouched.
The highest-capacity leaders I know have stopped asking “How can I push harder?” They ask a fundamentally different question: “What would protect and multiply my energy?”
That question leads to clearer priorities, so mental energy stops leaking into noise. Stronger delegation, so emotional energy isn’t consumed by decisions that don’t require the leader’s direct involvement. Recovery built into the weekly rhythm, so physical energy compounds instead of depleting. And structural support that removes unnecessary cognitive load before it accumulates.
Phil Jackson didn’t tell Michael Jordan to try harder. He removed the noise so Jordan could play with full presence and clarity.
LeBron doesn’t outwork younger players. He out-recovers them, and that recovery fuels performance they can’t match.
Gates didn’t brainstorm Microsoft’s future in back-to-back meetings. He gave himself the space and stillness to see what nobody else could see.
Energy compounds when friction decreases. That’s the strategy.
If you want to start treating energy as a strategic asset, sit with these questions:
Your answers will show you exactly where your energy system needs attention. And I can almost guarantee the bottleneck is not about effort.
There’s a deeper layer to this.
You can build personal habits around sleep, exercise, and mindfulness. And you should. But the leaders who sustain over the long run go further. They build systems that protect their energy by design.
When a leader lacks visibility into priorities, energy drains into anxiety. When decision-making authority is unclear, energy drains into bottlenecks. When planning happens reactively instead of rhythmically, energy drains into firefighting.
Personal energy management gets you through the week. Structural energy management gets you through the decade.
The question isn’t just “How do I recharge?” It’s “What would my leadership look like if the system around me was designed to protect my energy instead of constantly consuming it?”
That question is exactly why I built Executive Office AI.
The purpose is simple: remove the structural friction that drains energy so leaders can operate from strength instead of survival.
Executive Office AI functions as your AI-powered executive team:
Because the goal was never more output, the goal is leadership that sustains.
https://www.ExecutiveOffice.ai
Lead with strength. Scale without stress.
Phil Jackson won eleven championships by bringing meditation cushions into a room full of skeptics.
LeBron James became the greatest scorer in basketball history by investing more in recovery than most players invest in training.
Bill Gates made the most consequential strategic decision of his career from a silent cabin with no phone and no agenda.
Arianna Huffington found her most powerful insight on the floor of her home office, face down, after pushing herself past the breaking point.
The leaders who sustain don’t push the hardest. They protect and multiply their energy with the same discipline they bring to revenue, strategy, and growth.
Your nervous system is not separate from your business. It is the foundation your business is built on.
Protect it. Design around it. Build systems that support it.
The results will follow.
– Jairek Robbins